Directory submission is considered to be one of the most important and basic marketing strategies of online marketing, providing an effective and rapid way to get new links to a site (known as 'link juice'). Opinions on how best to approach directory submission range from those who consider it worthwhile submitting to every directory that exists, to those who advocate being highly selective and hand submitting to only a few of the better directories. There are certainly plenty of options available, with some companies offering to submit your site to 500 directories for only $500 for example.
While at face value this might appear great value giving your site a wide coverage at a relatively small price, the consensus amongst professionals experienced in directory submission is that your money would be far better spent on targeting the quality directories and manually submitting the entry. It is an opinion that we share at SEO Consult. Not only are there many ineffective directories, but repeated mass submission to low rent directories might even detrimentally affect your search engine ranking.
The key things that search engines look when determining whether a directory will pass 'link juice' are relatively straightforward. Essentially you should ask yourself:
1. Is there a submission policy in place that means you are paying for an editor to review your listing, not to get a listing? The main point here is that it means that there is real editorial judgement implied by the policy. Yahoo has a listing fee of $299. In Yahoo's case you certainly get what you pay for.
2. Is there evidence that the policy is properly enforced? The point here is how credible is the site? Credible enough to turn down hard cash for not including a substandard entry? Directories that enforce editorial judgement are of great value to the search engines. A source of sites assessed by human editors carries enormous weight in the search engine continual pursuit of relevance. The search engines love relevance; what could be better than sites reviewed by human editors?
Here are some of the other qualities to look for when considering directory submission.
1. Do their category pages have plenty of back links from authoritative sites?
2. Do Webmasters complain about them or avoid them because they're selective?
3. What is your personal opinion when you visit one of their category pages and click the listed sites? Is the return satisfactory?
4. Do other webmasters aspire to be included, working hard so that their sites might be eligible?
5. Do they prune their listings, dropping outdated or superseded sites? It is said that a good directory should not have an infinite size.
6. Does the directory have a clear editorial policy and content quality control?
7. Is the site ad revenue supported? Sites dependent on ad revenue rely on the quality of their listings. This creates a big incentive for them to refuse admittance to bad sites.




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